Why Momma Goldberg’s Deli?

The possibilities are endless! Momma Goldberg’s Deli has withstood the test of time. Serving Auburn since 1976, Momma Goldberg’s is one of the most popular eating destinations in the area. Eating a Momma’s Love, Momma’s Nacho and drinking a cold brew is synonymous with Auburn football. Our proven menu and laid-back atmosphere truly sets us apart in the fast-casual dining market.

What makes Momma Goldberg’s special?

Simply put—our product. Momma Goldberg’s takes great pride in the premium meats and cheeses that have been served since founder Don DeMent opened the doors to the Magnolia location. Our meats are flown in from Philly and sliced fresh in the stores daily. Our cheeses are flavorful and melt just right. Our bread is soft and light. Add in the steaming process and you’ve got a delicious deli experience that is unique.

Ideal Franchise Owner

This may be surprising, but making our world famous sandwiches is not for everyone. For Momma Goldberg’s, the ideal franchise owner is someone with a strong work ethic. The ideal candidate is energetic and a leader. They are involved in the local community and have a passion for giving back.

Momma Goldberg’s Deli was not built on the principles of delegating, but rather, digging in and taking ownership of your business. It is only as good as you make it. If this means you are working on a Saturday to cover a shift, so be it. If the thought of hard work turns you off, this is not the business for you.

Momma Goldberg’s is a family. Our current franchise owners all have one common goal—promoting and strengthening the brand. Our owners are a diverse, talented group and we strive to foster a community of learning. Many owners have previous restaurant experience, some have a business background, some wanted a new career, and still others just have a love for the product they came to enjoy while in college at Auburn.